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2. As any macro you can click on the top button or write "{" or "/ " then the name of the macro you want to use.
3. In the PDF Hidden Content macro, you will be able to write anything in that space and the content your wrote will not be seen when you export in PDF, the content will be seen just in the page.
4. For the PDF Only Content macro, you will be able to write anything and the content you wrote will be seen just in edit page and after your export it to PDF.
5. For the PDF Page Title macro you will be able to put the page title in a set of element style wherever you want.